How my daughter used location, location, location to her benefit and for the benefit of others!
My daughter, Annah, has been doing lemonade stands since she was eight. Looking back at photos you can see the real growth of the "business."
She started with a sheet draped over some pallets nailed together by her older brothers with a paper sign and a cooler! She set up right outside our front door in the center of our yard. But soon her oldest brother, Thomas, who was 14 at the time told her to go to the corner of our lot where there is a 4-way stop so more people would see her and because they were already stopped, he predicted they were more likely to just nudge up and pull over. He was right! (And now has his own business---Guenther Outdoor Services)
Lemonade sales doubled that summer!
Three years later she meshed variations of lemonade stands from Pinterest to design the "perfect stand', asked dad to help her build it during the winter, and painted it herself come spring of 2015.
Fast forward 2017:
We live in the quaint little town of Erin, WI. and Annah goes to Erin School. It was impossible to not know about the U.S. Open! May and June we watched the daily growth of Erin Hills on our way to school each day. Once Annah realized our road was the first road south of Erin Hills that would be open, she had the light bulb to do her lemonade stand every day of the U.S. Open! So Monday, June 12 to Sunday, June 18 Annah ran her lemonade stand from 11:00 am to 5:00 pm.
With a few tips from me (mom), who works down the road at Deertrak Golf Club when not teaching financial literacy, Annah created a golfer-friendly menu. Deertrak donated the ice for the lemonade stand so Annah had score cards from the course on hand for golfers to learn about the course as a thank you to Deertrak.
Annah had her regular customers throughout the week: the mail carrier, several county and state officers, and a few shuttle drivers at the end of the shift. There were the regular neighbors who stop by when she does weekend stands. But all in all there was a significant amount of those heading to or from the U.S. Open that stopped by. She had a big grin on her face when she told me, "Mom, a lady just stopped and said she is the wife of one the golfers golfing at the U.S. Open!" Unfortunately, she did not get her name!
If you look on the sign you will see she was raising money via donations and those she raised money for varied from the Human Society, St. Olaf's Church---our family church down the road, The Cade Werner Memorial Fund---a former student of mine and former schoolmate of Annah's who passed away this spring, and the Saving Schaefers fund to help out another former student of mine and past schoolmate of Annah's who is only 16 and needs a liver/kidney transplant.
Annah was able to give away over $400 as well as pay herself back for her start up supplies. When she reflected on the whole week she said, "There was about 10x the traffic on my road most days during The Open so that played a role in sales. Plus the days it was really hot, like Saturday, we sold the most." When asked what she learned she stated, "Take advantage of what is happening in your community, help others out and you will be glad, and team up with local businesses if they are willing to help you with supplies like Deertrak did for me. I saved about $40 on ice so that was more that could go to the groups I was raising money for."
"Thank you to all who helped me and those who bought lemonade and other drinks and snacks!" Annah
Hi! I'm Jennifer! Program Manager of the Early$tart=Money$mart Program